As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.
Brand equity has two parts:

Brand identity, which builds value from who the brand is.
Brand utility, which builds from what the brand provides.

Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More

Branding for a business—whether big or small—is no easy task. Here’s eight ways for a small business to make the most out of their brand: Read More

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More