It’s no secret that the media landscape is changing. I’ve noticed a major shift in the way reporters and editors get their story ideas.

So you’ve been publishing your blog in order to get some helpful information out there into the hands of those who might need it.  Then a commercial web site decides that they like your voice and are interested in republishing your blog.  That’s great.  But beware of one critical thing.  The tendency to want to increase your frequency of posting is understandable.  You want to keep up with their other bloggers and add as much value as possible.  Read More

Your blog is finally becoming established and you’ve started to notice that one individual is making comments fairly regularly. Perhaps you’ve scored your first fan.  But how engaged is this contributor if the main purpose of these frequent comments on your blog is really a thinly disguised opportunity to site that individual’s own blog.  That contributor is what I refer to as a Blog Hog.  They don’t really care about what you said – they want your readers to read what they’ve said. Read More

A report released this week by Forrester Research talking up sponsored conversations (i.e. paid blog posts) set off a firestorm of online debate.