May 18th, 2015
Just a few months ago, we posed this question in our blog: “Should Business-to-Business Marketers Use Social Media?”.
Just as it was then, the answer now is “yes”, and a newly published B2B Social Media Report, adds further depth to the affirmative. Brandwatch, a social media monitoring and analytics firm, just released a study exhibiting that B2B companies miss more than 70,000 sales opportunities every year.
This is from a survey of 200 of the top B2B companies in the US and the UK that also determined that nearly 25% of leading B2B brands do not have a social media account of any type. Read More