As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.
Brand equity has two parts:

Brand identity, which builds value from who the brand is.
Brand utility, which builds from what the brand provides.

Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More

Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, Read More

On January 1 Omnicom and McDonald’s will launch ‘Agency of the Future.’ According to this week’s AdWeek there is a “storied history” to that moniker. The same article explains that this futuristic agency will rewrite agency/client relationships.
I have just one question for the folks at McDonald’s and Omnicom. Who the hell do you think you are? That is the most egotistical and presumptive announcement I’ve heard in a long time. Great agencies are built by being closer to their clients and not putting extra layers of bureaucracy between themselves and the client- how many C’s do you need to serve your client? Read More

One of the most frequent questions I’m asked is “what are ad agencies doing to change?” The question is often followed up by a comment regarding the drastic need for agencies to change in order to remain relevant. There are at least a zillion articles on this topic so you’d have to be a complete cave dweller not to have seen something on this. Read More