The opening ceremonies of the Vancouver Olympics drew the largest number of viewers ever for any non-U.S. hosted Winter Olympics in history. NBC pulled an average 32.6 millions from 7pm to 11pm, according to Nielsen.  That number was a 47% increase over the 2006 Winter Olympics, when 22.2 million watched the opening ceremonies in Turin.
Despite some expectations that NBC would pull low ratings for the Olympic Games – NBC has pulled an average of 28.6 million viewers each night for the first three nights – Read More