Google has done it again and partnered this time with TiVo to dominate the marketplace.   The goal of this partnership is to show advertisers more accurate information on how many are actually watching television live or have pre-recorded and are skipping through the commercials. 
Google will provide a better data set for advertisers to work with, allowing them to plan their advertising campaigns around the ways that most people are watching the content.  Advertisers can use this data to understand which audiences and ads are most effective, Read More