DVR Penetration Means Time-Shifted Viewing Is Up
Television time-shifted viewing is growing this season — for almost all shows.
NBC’s “The Office” is the most time-shifted program; in terms of its overall percentage, it grabbed 38.8% more viewers — up to seven days of time-shifting. Overall, NBC comedy was also first in 2009, with 37.5% compared to 29.0% in 2008.
In terms of actual time-shifted viewers, ABC’s “Modern Family” had the highest number with 5.465 million; Read More