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tag: startup Archives - Bozell

April 3rd, 2012

srowe

Should Advertising Agencies Act More Like Technology Startups? (SXSW Recap)

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency. Read More