Snuggie, the much-mocked but also much-purchased blanket with sleeves, will spend an estimated $12 million on holiday advertising this year.
The brand spent $34.8 million in advertising throughout 2009, according to Kantar Media – and the marketing is apparently paying off: by the end of 2010, Snuggie will have sold 25 million units, reports The New York Times.
In 2008, when Snuggie was first launched, it sold about four million units. But instead of dying out after its initial launch, Read More