The Scotts are back and sharing some insights about some of their two favorite sessions at this year’s SXSW. Scott Rowe covers mobile marketing and discusses QR codes and NFC (Near Field Communication). Scott Bishop focuses on marketing and discusses a panel regarding consumer behaviors.
Stay tuned for more videos as we plan on creating more around the topics of social and digital marketing. Read More

Calvin Klein has a reputation of pushing it in their advertising and so I’m always curious to follow them to see what they are up to. A couple weeks ago Calvin Klein replaced some of its billboards (in NY and LA), not with controversial or racy imagery, but with a giant QR code with the tease to “Get it Uncensored”.

Although widely used in Europe and Japan, QR codes are still somewhat of a novelty here in the US. Read More