Product placement for Toyota was thought to be a sure thing with more viewers making use of ad-skipping digital video recorders but this was not the case.
Toyota vehicles have been appearing in ABC’s hit show “Modern Family” as part of a product-placement deal struck with ABC that covers the entire 2009-2010 season.  The Toyota pact was struck well before the automaker recalled millions of its cars across several models.
The problem now is that Toyota simply can’t pull out of the deal since they are essentially part of the story line.  Read More