Package goods have been hard hit in this recession.  Among brands hardest hit are Crest toothpaste, Hunt’s canned tomatoes, PineSol cleaners and Tylenol.
So why the decline?  Experts blame private labels and temporary price reductions.  “Temporary” price reductions are more likely to reduce brand loyality and encourage brand switching long term.  Also, many consumers who have traded down to store brands tend not to come back to the major brands.  Don’t get confused though, private labels are feeling the pinch as well. Read More