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tag: Pepsi Archives - Bozell

April 26th, 2017

Robin Donovan

When Big Brands Step In It

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

June 24th, 2010

bozell

Are You in the Know? Embrace Digital.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.  
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More