tag: online Archives - Bozell

April 19th, 2010


The Oracle of Adobe

We were all pretty excited with the recent release of Adobe’s CS5 software suite. The prospect of a software upgrade is always kind of fun, and there are some pretty cool new features in the mix. The most interesting aspect of the launch, however has nothing to do with their software. Adobe ran an all-digital campaign to announce, promote and launch CS5.