In the latest attempt to thwart regulators, the online advertising industry has agreed on an iconic bit of branding that will be included on online ads that use behavioral data.  The intent of this new standard “i” icon is to educated consumers about targeted ads.
When consumers click on the icon they will be taken to a page explaining how the advertiser uses their Web surfing history and demographic profile to send them certain ads.
Consumers should  start seeing this icon along with phrases like “Why did I get this ad?” Read More