According to Technorati’s State of the Blogosphere, blogs receive 77.7 million unique visits a month. Technorati also states that 184 million people worldwide have started a blog. It is no secret that businesses have the opportunity to connect with a lot of potential customers via blogging.

One question that I hear a lot, goes a little like this: I want to get our company blogging, but how can I convince the c-suite that this is a valuable source of their time and money during these tough economic times?