With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right. Read More

Fox’s American Idol beat the telecast of the Olympics on Tuesday night, pulling 23.6 million viewers during its two-hour show, compared to the Olympics, which pulled 19.7 million. But the Olympics smashed Idol’s one-hour show on Wednesday.
The Olympics averaged a 5.4 rating in the 18-49 demo on Tuesday, while Idol generated a 9.1.   Tuesday’s airing of American Idol, which unveiled Ellen DeGeneres as a judge, pulled the biggest numbers for a non-finale, non-debut in two years. Read More