The Advertising Age article, One Marketing Metric to Rule Them All? Group Believes It Has One is if not the latest, one of many recent pieces published about some of the wonders new technology and media can offer: increasingly precise and real-time measurements of the impact of marketing and advertising initiatives. Read More

Feeling data rich and insight poor? We’re inundated with data. It’s everywhere. We have performance data from our marketing efforts. We can slice and dice it every which way. Drill down into minuet detail. Yet, the sheer volume can sometimes be more confusing than helpful. Making it easy to overlook the obvious.
I was talking to a marketer today who was struggling to glean some insights from a mass of campaign data. He had an impressive amount of data on every imaginable part of the campaign, Read More