On January 1 Omnicom and McDonald’s will launch ‘Agency of the Future.’ According to this week’s AdWeek there is a “storied history” to that moniker. The same article explains that this futuristic agency will rewrite agency/client relationships.
I have just one question for the folks at McDonald’s and Omnicom. Who the hell do you think you are? That is the most egotistical and presumptive announcement I’ve heard in a long time. Great agencies are built by being closer to their clients and not putting extra layers of bureaucracy between themselves and the client- how many C’s do you need to serve your client? Read More