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tag: marketers Archives - Bozell

May 2nd, 2017

dmoore

A Marketer’s Obligation

What’s our obligation as marketers?
I thought about that when a colleague shared this ad for DDT-impregnated wallpaper, for use in your child’s nursery.  Read More

January 30th, 2017

dmoore

Dispatch from Middle America: Why your Super Bowl ad will be a waste of money.

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More