In a recent issue of our Thinking publication I wrote an article about location based marketing. This post provides further information on that subject.  When I’m traveling and I want to find a good restaurant nearby, I turn to Yelp. The other day I was out shopping and checked in on Foursquare and discovered a special offer from retailer down the street that drew me into that store for the first time. Our smartphones are always with us. Read More

In 2009 there was a lot of buzz about the potential opportunities offered by location-based applications and functionality for local marketing use. What if a coupon could be delivered via your cell phone as you walked by a Starbucks? Read More