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April 29th, 2009

kmickelsen

Are Bloggers for Hire a Sustainable Model?

In America today, there are almost as many people making their living as bloggers as there are lawyers.  At least those are the stats used in a story by Mark Penn, WSJonline.com   titled America’s Newest Profession:  Bloggers for Hire.
The big question posed in the story is:
“As bloggers have increased in numbers, the number of journalists has significantly declined. In Washington alone, there are now 79% fewer DC-based employees of major newspapers than there were just few years ago. Read More

April 28th, 2009

kmickelsen

Is it about the Facebook/Twitter Arms Race or the AfterWeb?

Yesterday Facebook announced that it was opening up its stream — the feed of members’ status updates and wall posts via a new API for developers.  With the API, developers will now be able to create new programs that mash-up and remix the core data of users (with user permission) making it more useful and portable.  One of the first apps to take advantage of this new API is Seesmic DesktopRead More

April 27th, 2009

kmickelsen

Thanks to Chuck Peebler

Chuck had a profound impact on Bozell…not only in who we were, but in who we are today.  Because of Chuck:

We have a culture of collaboration.
We have always been media neutral (well before everyone else started talking about it, we were living it.)
Strategy that gets results drives this company.
Advertising never had a bigger role than other solutions.
There never was an “above/below the line” mentality.
We solve problems, not sell stuff.
Smart, Read More

March 30th, 2009

bozell

Networking now crucial

Omaha World Herald
By Stefanie Monge
World-Herald Staff Writer
http://www.omaha.com/index.php?u_page=1208&u_sid=10597964
“Networking can be a useful tool for finding a job, turning up new customers and making new business contacts, especially during an economic downturn.
“It becomes a crucial part of doing business,” said Barbara Foster, lead business development specialist at the Nebraska district office of the U.S. Small Business Administration.” Read More