Somehow I doubt this was the kind of context Amazon had in mind when they made this media buy.

Spotted on TechCrunch. Read More

I have your Reader rather than a Kindle (I received it well before the Kindle frenzy). And your latest decision makes me feel very good about that.  And would probably sway not only my next purchase of an upgraded device to your brand, but also builds my loyalty your brand overall.  Bravo!

Dear anyone else that cares,
What decision?  On Thursday, Sony Electronics announced that by the end of the year it will sell digital books only in the ePub format, Read More

Textbooks for rent for the semester (i.e. a NetFlix for textbooks.)  What a simple, yet brilliant idea for the times!  And here’s why.
College textbooks (or any textbook for that matter) are outrageously expensive.  Last year we forked over nearly  $1,100 for my daughter’s college textbooks. At the time that seemed way out of whack to me and I attributed it to the specific cluster of science classes she was taking. But since then, I found some eye opening stats:

textbook prices have nearly tripled since the late 80s; Read More