tag: integrated marketing communications

December 4th, 2008


Rebranding A Leader

Alegent Health is the largest healthcare provider within hundreds of miles of Omaha. Their presence had been overshadowed in an extremely competitive healthcare market that included two academic medical centers and a perennial favorite for anyone having a baby.
Bozell was charged with re-branding Alegent Health in a way that would allow them to strengthen the health system as a whole, as well as work consistently across their multiple locations (8 hospitals and 44 clinics) and their individual services (ranging from cardiology to maternity, Read More