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tag: Hardee’s

June 25th, 2009

bozell

Come on Burger King…Really??

So I was flipping through Ad Age and came across an article titles “Dear Fast Feeders, Please Keep Your Meat Away From the Ladies”.  Naturally I had to read on.
It really amazes me how sexualized the fast food industry has become over the years.  What happened to the good ole’ characters like Ronald McDonald, Hamburglar and Grimace?  Now B-list celebs are the main characters in barely there outfits on top of cars eating burgers.  I get the whole “play to your audience” Read More