Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in the geographies and demographics of their users, as well as their deployment of display and paid search advertising. Read More

When was the last time unsubscribing to an email made you chuckle? This was sure a first for me. I meant to click ‘view in browser’, but clicked ‘unsubscribe’ by mistake on today’s Groupon email. I’m glad I fat fingered it because I stumbled upon one of those marketing gems that I wish I’d thought of first.
Click here to see what happens when you click unsubscribe. There’s no audio track, but it’s pretty easy to create your own. Read More