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tag: eMarketer

December 8th, 2010

bozell

Are You In The Know? Display Spending Begins to Catch Up with Search

Growth in spending on online display ads will outstrip that for paid search through 2014, eMarketer forecasts, though search will continue to take the greater share of dollars.
In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated by eMarketer at 13.9%. But between 2011 and 2014, eMarketer projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind. Read More

July 8th, 2010

bozell

Are You in the Know? Who’s on Facebook?

Do you know who spends the most time on Facebook?
Adults 18-34 spend the most time on the site per week, at 8.5 hours out of 22.4 spent online.  Weekly Facebook time drops to 4.6 hours among users ages 55 and older, representing a lower proportion of that group’s average of 21.5 hours per week on the internet.
Facebook Highly Trafficked by Asians 
Facebook usage is heaviest by Asians. Not only did that group spend the most hours per week on the site, Read More