I thought this story was just too good to pass up.  According to AdAge.com, Colonel Sanders (KFC) is hitting the streets of Louisville, Ky filling up the cities potholes.  This isn’t mandatory probation work or anything, but in fact KFC is using this goodwill effort as part of their marketing strategy.  So what’s the catch?  After the pothole is filled, a large KFC decal is overlaid onto the pavement. 

KFC uses the latest take on cause-marketing to build brand equity and enhance their reputation.  Read More