DVR Penetration Means Time-Shifted Viewing Is Up
Television time-shifted viewing is growing this season — for almost all shows.
NBC’s “The Office” is the most time-shifted program; in terms of its overall percentage, it grabbed 38.8% more viewers — up to seven days of time-shifting. Overall, NBC comedy was also first in 2009, with 37.5% compared to 29.0% in 2008.
In terms of actual time-shifted viewers, ABC’s “Modern Family” had the highest number with 5.465 million; Read More

Google has done it again and partnered this time with TiVo to dominate the marketplace.   The goal of this partnership is to show advertisers more accurate information on how many are actually watching television live or have pre-recorded and are skipping through the commercials. 
Google will provide a better data set for advertisers to work with, allowing them to plan their advertising campaigns around the ways that most people are watching the content.  Advertisers can use this data to understand which audiences and ads are most effective, Read More