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tag: Detroit

March 12th, 2009

rdonovan

Give the American Consumer a Little Credit For Intelligence

“Ford leaving Chrysler, GM in its rearview” is the lead headline in this week’s AdAge. They go on to analyze this phenomenon. Is it a “halo” or because they are “building image while others flog incentives”? How about this Sherlock – the American consumer has come to the surprisingly logical and intelligent conclusion that the boys in Detroit may not be overly focused on product quality if their financials are in the crapper.