Remember this?

For years and years this linear purchase funnel model was the prevailing marketing theory relative to the customer journey from the moment of first contact to the actual purchase. It was predicated on a model by E. St. Elmo Lewis back in 1989 which is often referred to as the AIDA (Awareness, Interest, Desire, Action) model. You’ll still find these models in a lot of marketing text books (including the one I’m using this semester to teach an integrated marketing class at Creighton). Read More

Normally I’d have been impatient and irritated. But tonight curiosity got the better of me as I stood waiting in the grocery store checkout line behind a woman with the biggest stack of coupons I’d ever seen.  Yes, I’m an admitted geek when it comes to observing consumer behavior (most of us in marketing are), but tonight I wasn’t the only one watching.  See this woman was making it clear to all those around her that she was getting her entire cart of groceries for under $15. Read More