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tag: consumer behavior

February 9th, 2013

From Point A to Purchase – How Consumer Behavior is Changing

Remember this?

For years and years this linear purchase funnel model was the prevailing marketing theory relative to the customer journey from the moment of first contact to the actual purchase. It was predicated on a model by E. St. Elmo Lewis back in 1989 which is often referred to as the AIDA (Awareness, Interest, Desire, Action) model. You’ll still find these models in a lot of marketing text books (including the one I’m using this semester to teach an integrated marketing class at Creighton). Read More

March 29th, 2012

bozell

SXSW Review Part 2 – Session Discussion

The Scotts are back and sharing some insights about some of their two favorite sessions at this year’s SXSW. Scott Rowe covers mobile marketing and discusses QR codes and NFC (Near Field Communication). Scott Bishop focuses on marketing and discusses a panel regarding consumer behaviors.
Stay tuned for more videos as we plan on creating more around the topics of social and digital marketing. Read More