Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

So I was flipping through Ad Age and came across an article titles “Dear Fast Feeders, Please Keep Your Meat Away From the Ladies”.  Naturally I had to read on.
It really amazes me how sexualized the fast food industry has become over the years.  What happened to the good ole’ characters like Ronald McDonald, Hamburglar and Grimace?  Now B-list celebs are the main characters in barely there outfits on top of cars eating burgers.  I get the whole “play to your audience” Read More