Are the Joneses feeling overlooked these days?
 
The 2nd-quarter issue of our newsletter, THINKING, leads off with this article: Great Expectations – Understanding the Consumer’s Mindset in Order to Generate Brand Loyalty.
 
I’ve been in the industry longer than I care to admit and long enough to appreciate a shift in who drives the brand relationship. Taking a moment to reflect on the past has two purposes:

For the sake of comparison. Read More