Recent skirmishes with the Customer Service departments of two different companies left me with these questions:

Why do I buy their products?
Don’t these companies know what such horrible customer service does to their brand image?

So much is written about “brand ambassadors”.  It’s not a new concept, of course…
Several years ago, I was a Regional Sales Director for a small company that grew and packaged specialty lettuces and greens.  At the core of the product line was a beautiful green known as “mâche” or lamb’s lettuce.   Read More