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tag: brand ambassador

September 10th, 2015

Jared Fogle, You Didn’t Just Let Subway Down

Subway was very smart. When they realized that a kind of nerdy, overweight college kid used their food to lose weight, they made him their brand ambassador. Jared Fogle spoke for the people, to the people; and he made Subway into a healthy alternative.

It doesn’t get better than that for a brand. A real-life, testimonial that elevated their brand and made millions for them – and they didn’t really have to try.
We were all excited and encouraged by Jared’s success. Read More