After years of speculation and rumors, Canoe Ventures launches their interactive TV platform.
Marketers can place overlays in spots that prompt viewers to click-through and request a coupon or sample. Cablevision’s AMC and Comcast’s E! and Style are teed up to run the spots now, while the Discovery Channel and two NBC Universal cable channels are anticipated to be ready by year’s-end.

Canoe Ventures’ ITV Solutions allow programmers to better engage with their viewers through innovative marketing applications. Read More