There has been a lot of chatter lately in the advertising world about online ad networks.  Are these networks the right way to go for our clients?  Are they trustworthy and reliable?  Is it really worth paying a lower CPM if it jeopardizes your brand? 
What the majority of online ad networks do is sell remnant inventory (which they have purchased from other publishers) at a lower CPM.  Typically this will get you exactly what you pay for.   Read More