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tag: Brand Strategy

April 5th, 2017

keggenberg

Take the Insta-Plunge: Why Your Brand Should be on Instagram

With so many social media platforms at our immediate disposal, it’s important for brands to thoughtfully choose the best fit for them. Taking the Instagram leap is worth the risk. Read More

June 14th, 2015

Your People – Your Brand

Recent skirmishes with the Customer Service departments of two different companies left me with these questions:

Why do I buy their products?
Don’t these companies know what such horrible customer service does to their brand image?

So much is written about “brand ambassadors”.  It’s not a new concept, of course…
Several years ago, I was a Regional Sales Director for a small company that grew and packaged specialty lettuces and greens.  At the core of the product line was a beautiful green known as “mâche” or lamb’s lettuce.   Read More