With so many social media platforms at our immediate disposal, it’s important for brands to thoughtfully choose the best fit for them. Taking the Instagram leap is worth the risk. Forecasted to surpass Twitter in terms of marketing purposes in 2017, it’s a better time than any for brands to take advantage of this platform in order to create a loyal following and target a new arena of millennial consumers.
Here are some of the best ways to connect with potential customers through Instagram:
- Develop a distinct brand voice that goes beyond product promotion. Think outside the box. If your brand sells active wear, show the adventurous hiking trails this gear will see. Post what you’d want to see.
- Hashtags increase user engagement by an average of 12.6%. How? By immersing your brand into relevant conversations. Keep tabs on trending topics and chime in often to extend that reach even further.
- Interact with your followers to show that you’re listening and that you care about their feedback. Responding is the best way to build a loyal fan base that will keep coming back for more. Proactively engage via Instagram by searching for brand-relevant hashtags and comment on and/or like the posts you find.
- Partner with influencers who already have a loyal following of thousands or more to help grow your brand exponentially. No need to purchase expensive software to find these users – connect with people who are already linked to your brand through previous engagements. Make sure the partnership feels natural and that his or her aesthetic fits your brand.
- Produce quick, eye-catching videos to interact with followers in a fresh and creative way. Especially with the arrival of Instagram Stories, a feature that allows you to share photos or videos that disappear after 24 hours, it’s easier than ever to quickly craft a creative brand message. Keep the videos short and punchy for maximum effect.
Instagram is one of those social platforms that can easily fly under the radar behind the likes of Facebook and Twitter, especially if a brand believes it doesn’t have enough “Instagrammable” content. But with just a few tips a brand can develop its own unique voice and reap the benefits of this growing hub for marketing.