With one word Campbell’s Soup’s new chicken soup commercial supports lesbians. One woman asks another woman if she wants some soup, but she ends her sentence with “babe.” That’s it. The offer of soup is politely declined because of a pre-existing salad, but the soup and the salad eater silently trade soup bowl for salad plate in an intimate food-sharing move right at the end.
So what does that mean? What’s the purpose? Is the spot designed to support lesbian relationships or to sell soup to lesbians? Read More