As marketers, our ability to understand how people think is critical. It always has been. The jargon we sometimes employ to describe these varying thoughts is not. Sometimes our industry thinks it’s cool to use scientific sounding jargon to illustrate what it is we do, and at other times this same industry dictates that fancy-schmancy jargon is pseudo-intellectual clap trap and we drop back to the basics of language.
Apparently now we are in a building scientific jargon phase. Read More