About

Our History

90 years of history.
And we’re just getting warmed up.

Not every agency’s memory lane includes legendary campaigns, a worldwide presence and an Academy Award. But then again, not every agency is Bozell.

Founded in 1921 by two Omaha newsmen, Leo Bozell and Morris Jacobs, Bozell & Jacobs was hired by Nebraska Power to sway voters against an impending vote for public power. Their work gained attention from other utilities around the country, allowing Bozell & Jacobs to grow into one of the most well known agencies in the Midwest, despite the Great Depression.

In the mid-1930s, Bozell & Jacobs took on a project to raise money for Boys Town. A project that created the famous line, “he ain’t heavy, Father, he’s my brother.” Their work even inspired the 1938 motion picture, Boys Town, which earned Spencer Tracy an Academy Award for his leading role.

Bozell’s history is full of other landmark campaigns, such as “Pork, The Other White Meat” and the Milk Moustache campaign. And our client list has included juggernaut brands like Jeep, Chrysler, Mutual of Omaha, Union Pacific Railroad, Verizon and Taco Bell.

In the 1990s and early 2000s, Bozell went through numerous mergers and acquisitions. And by 1998, Bozell was the 8th largest advertising agency in the world, with offices in 51 countries. Then in 2001, a group from the Omaha office bought Bozell back from Interpublic Group, making Bozell an independent, employee-owned agency once again.

But that’s just the beginning.