Latest

July 19th, 2016

Laura Spaulding

Bozell Announces Two Promotions and Four New Hires

Bozell, a full-service advertising and public relations agency, announces the promotions of Stephanie Mesick and Rod Coleman and the addition of four new employees to the digital, public relations, account service and accounting departments. Read More

July 13th, 2016

Robin Donovan

Should I Stay Or Should I Go?

You wake up one day and your house isn’t working anymore. You have three choices: move, remodel or ignore reality. Considering the cost and inconvenience of either moving or remodeling, ignoring reality seems like the only reasonable alternative. But where will that leave you in the long run?

There’s only one way to arrive at the smartest possible decision, do the analysis. First determine what it is about your house that is causing the most angst. Reasons like, the two hour commute to work and back is starting to get to me, are more clear indicators for a move than, my wife made herself a promise to be living in a 5,000 square foot house before her 30th birthday. Or are they?

The key point here is that there are logical and emotional reasons to change your home through renovation or a move – and while your head might be pushing you toward logic – the emotional pull could result in a tidal wave that sucks you under.

Do you have to make a change, or do you want to make a change? If you’re just looking to “move up” to a bigger and better neighborhood because it’s what you want, the financial analysis might be irrelevant. You can’t get those things in your present location, your only choice is to move. But know that. Don’t undertake a costly move, give up the kids’ schools and your wonderful neighbors because it would be easier to brush your teeth at night if there were two sinks in your master bath. There may be another way around that.

Even some issues that seem obvious, like we had two kids and four bedrooms, now we have three kids so there’s no guest room for visitors. If that’s your only reason to move you need to consider letting the kids camp out in the living room when grandma and grandpa are in town. That’s going to be one heck of an expensive guest room – in money and aggravation.

Aside from cost and aggravation, you might also lose that floor to ceiling butler’s pantry that you so loved in the old house. Is moving worth that price? Recent research ((Joint Center for Housing Studies of Harvard University – Improving America’s Housing 2015) states that “recent movers spend considerably more on home improvements.”  We’re all so intent on finding perfection in that new house.

If your choice could go either way, move to a larger home or add that master bedroom/bathroom suite, you need to conduct a thorough audit before landing on your final decision. First and foremost, the cost of renovating vs. moving – and don’t forget to factor in things like: we’ll have to live in a motel for 6 weeks if we renovate, and our taxes will triple if we move. If money is removed from the equation, there are still issues like: will an addition to my current home make the backyard too small, or will a move force my kids to make all new friends?
Whatever you decide, make sure to have a thorough outline of what you can expect, the cost and the timing. If you’re choice is to stay, make sure that your renovations increase both functionality and livability – but above all be sure it will make you happy. In these post-recession days, you’re more likely to err on the side of too conservative. Get expert advice and spend your dollars wisely. Don’t over improve for your neighborhood – but be sure to think several years down the road! Even if your choice is to move, you may choose to make some minor renovations that will add resale value to your home – remember – every day on the market costs you money!

In today’s market, most minor renovations are focused on curb appeal, safety and efficiency. Replacing a few front facing windows and retrofitting other systems within the house can go a long way toward attracting a discerning buyer. Professional Builder’s April 15, 2015 article Kitchens & Baths Going Strong reminds us that “The key is fine-tuning designs so that money and attention go to features that linger in the buyers’ mind long after they’ve left the model.”

Pella Windows and Doors can help with both curb appeal and energy efficiency. They can guide you toward the most affordable and attractive options, ones that will appeal to prospective buyers. And to ensure that the rest of the house house meets buyers’ environmental requirements within a stringent renovation budget, you might also consider visiting with the experts at Westlake Ace Hardware. They are geared toward finding extremely affordable methods to increase your efficiency throughout.

Maximize your investment by being thoroughly informed whether you stay or go!

July 11th, 2016

jbrowe

Content Marketing: NOT Just a “Supercharged Marketing Campaign”

In this brief video recently posted by ANA, Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, urges organizations to view content marketing as a business strategy rather than a marketing tactic. Read More

June 24th, 2016

Robin Donovan

Media Kickbacks and Rebates?

The Upfront section of the June 13th issue of AdWeek has brought to light an issue that has perplexed me for nearly 20 years. The article discusses the recent ANA eight-month study focusing on media buying practices. The study has highlighted some “disconnects” between media buying organizations and their clients. One of the major concerns addressed is the fact that many media buying organizations regularly receive kickbacks and rebates from the media as an incentive to buy. From what I’ve observed, as unethical as this practice seems to me, it should come as no surprise since those who partake of such

I have heard stories of media buyers given elaborate “gifts” from the media vehicles they buy and that has always been a mystery to me. I have always worked for ad agencies that would dismiss anyone who accepted anything more than a generous holiday lunch or an occasional platter of cookies.

On more than one occasion, I have been stunned by stories of broadcast executives inviting a media buyer and their entire family on an elaborate cruise. I have always wondered how a buyer can claim impartiality under those circumstances. It is such a huge conflict of interest.

A few years ago, we won a sizeable media account. They came to us because their former agency was posting at about 75% on average and they wanted to push that up into the high 90’s. One day during the transition, they mentioned in passing that they were getting sick of visiting their former media buyer and seeing all of the photos of the various cruises she’d been on – as a result of their media spending.

My only real question is, how has this gone unchecked for so long?

June 22nd, 2016

Robin Donovan

When I Woke Up This Morning It Was 1932, in Cannes

Cannes PartyMy suspicious nature makes me doubt Gary Vaynerchuk’s apology regarding his agency’s epic gaffe. Is it possible they were able to find the one event planning vendor who’s been living in a cave for the past 50 years, Read More

June 10th, 2016

jbath

My Boss Murders People for Pleasure

Everyone in the office knows. They are okay with it.  And they didn’t tell me.  Read More

June 8th, 2016

jbrowe

So which is it – the SHOW or the SCREEN?

I’m wondering if it’s a good thing to comprehend great differences in the creation and delivery of advertising content over the past – yikes – 35 years. Read More

May 31st, 2016

Laura Spaulding

Bozell Introduced 2016 Summer Interns

Omaha-based creative marketing communications company Bozell introduces its 2016 summer interns. Read More

May 11th, 2016

Jordan Bath

A Win for Simplicity – Instagram’s New Look

Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community. 

As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.” 

With this strong focus on highlighting users’ stories, Instagram’s updated icon now features a cleaner, simpler design. A gradient background flowing from orange to red to purple (a nod to the rainbow stripe on the previous icon) provides the base for an entirely white camera image.
Screen Shot 2016-05-11 at 12.08.18 PM

Along with the outside updates, the app itself has had a makeover, changing the background and text to a simple black and white, allowing the pictures to truly be the center of attention. Other Facebook-owned apps, including Layout, Boomerang and Hyperlapse have all been updated to match Instagram’s new theme. 

Screen Shot 2016-05-11 at 12.08.22 PM

This updated look isn’t new for Instagram. Through the years, they’ve continued to update their app and icon as their community grows with them, a strategy that works well for many businesses. At Bozell, we follow a similar mentality by helping evolve social media communities for our Clients, creating effective, omni-channel campaigns. 

As a recent example, Bozell developed a strategy for the First Responders Foundation, enabling Omaha supporters to show their support of law enforcement officers in simple and visible ways. Through an integrated campaign that included PR and social media, we sought to activate and engage supporters to provide a way to give them a voice and raise awareness for the hard work provided by the men and women in blue. Within 60 days of launch there had been more than 5,500 tracked social shares of messages on Facebook, Twitter and Instagram with more than five million tracked impressions.

The importance of following new trends and integrating social is clear. How do you use it? We’d love to know your thoughts. Simply comment in the box below. 

April 22nd, 2016

Laura Spaulding

Bozell Wins Fifteen American Marketing Association Omaha Pinnacle Awards

Creative marketing communications firm Bozell received fifteen industry awards at the 2016 American Marketing Association (AMA) Omaha Pinnacle Awards on Thursday. Read More