October 18th, 2016

Laura Spaulding

Detroit Doctor Dissed by Delta, Google’s Mobile-Only Search Index…and Miranda Sings?

Need to find better ways to repurpose your content? Not exactly sure what Blockchain is? 

There’s never a shortage of interesting things to talk about in our industry, that’s for sure. One guy who helps keep us all up-to-date is communications pro Shel Holtz on his For Immediate Release Podcast.

This week, our Public Relations and Social Media Strategist, Jennifer Stauss, joined TopRank Marketing CEO Lee Odden, Zena Weist, director of Marketing and Media Relations for Catholic Charities of Northeast Kansas and Shel for FIR episode #57: PR on TV .

The group discussed a slew of topics, including Delta Airlines’ self-made crisis, Google’s plan to introduce a mobile-only search index, the continued personalization of content, Yahoo’s patent for personalized billboards and much, much more.

And, what does Miranda Sings have to do with any of this? Give the FIR podcast a listen.

October 5th, 2016

Robin Donovan

The Real Price of Over Exposure

Kim Kardashian has millions of followers. She has built an empire based on no known talent or skill. Her ace in the hole is her ability to get herself noticed and talked about, often posing in the nude or nearly nude. She is the reigning queen of social media and has a fortune to show for it. Read More

September 28th, 2016

Laura Spaulding

After 95 Years

Last week, the Omaha World-Herald wrote a wonderful article about our 95th anniversary. And after 95 years, and 15 years of independence, we couldn’t be more excited about where we are as a company. Read More

September 19th, 2016

Jordan Bath

It’s Official! Twitter Updates Character Count

The long awaited and highly anticipated Twitter updates are now live. After teasing several features on their blog almost four months ago, Twitter announced today that certain content will no longer count toward the 140 character limit.  Read More

September 16th, 2016

Kim Mickelsen

Thank you!

This year we celebrate two important milestones: 95 years since Leo Bozell and Morris Jacobs started the agency in 1921 and 15 years of independence since we bought it back in 2001. So we’ll be doing a few things over the next few months to commemorate the milestones. But today we want to say thank you. To clients and employees both current and past. And to Omaha, our home for the past 95 years. We wouldn’t be here without you. Cheers!


September 12th, 2016

Robin Donovan

Agency of the Future?

On January 1 Omnicom and McDonald’s will launch ‘Agency of the Future.’ According to this week’s AdWeek there is a “storied history” to that moniker. The same article explains that this futuristic agency will rewrite agency/client relationships.

I have just one question for the folks at McDonald’s and Omnicom. Who the hell do you think you are? That is the most egotistical and presumptive announcement I’ve heard in a long time. Great agencies are built by being closer to their clients and not putting extra layers of bureaucracy between themselves and the client- how many C’s do you need to serve your client?

Clearly you think you’ve got it all figured out, and I for one sure hope you do. But let me ask you this, can you stand before us now and declare that you have perfected agency/client relationships to a point where you are confident you represent a better future?

Because I don’t buy it for one second. It even smacks of a cheap ploy for media attention! But then, that’s just a zealously passionate career ad woman with delusions of perfection talking.

September 9th, 2016

Jordan Bath

Social Media Do’s & Don’ts: September 11

This Sunday marks the fifteenth anniversary of the September 11 attacks. Many of us have children who were born post, 9/11 – according to, freshman high school classes are now the first generation of students who were not yet born when the United States was attacked in 2001.  Read More

August 15th, 2016


The Milkman. Tide Pods. Old is New.

Old is new, and that’s not all when it comes to consumer marketing.

It was the Business Insider article, Procter & Gamble Launches Direct-to-Consumer Subscription Business, that got me thinking about how the paradigm of selling to consumers is shifting. Yet again. Read More

August 5th, 2016

Jordan Bath

Thinking about posting about the Olympics? Think again.

With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right.

Read More

August 4th, 2016

Robin Donovan

So you call yourself a foodie?

A lot of people ask me if I’m a “foodie.” Probably because I hang out with a lot of “foodies.” My friends eat unparalleled food and drink outstanding wine. They are discerning in their selections, and most of them are gourmet cooks or professional chefs, some are even sommeliers. Read More