Latest

November 19th, 2014

Laura Spaulding

Bozell Digital Team Launches Educational iOS App

Bozell Digital Team Launches Educational iOS App to Help Students
Learn Science from Scientists through Science Explorer by Visionlearning

IMG_0028Bozell, a full-service advertising and public relations agency, created a new iOS app for its client, Visionlearning. “Science Explorer by Visionlearning” is an educational app with science-focused content for high school and undergraduate level students. Read More

November 14th, 2014

Laura Spaulding

Bozell Grows Workforce by Four

Bozell, a creative marketing communications firm, grows its workforce by announcing the hire of four staff members including financial project management and creative positions. Read More

November 11th, 2014

Michael Johnson

Should Business-to-Business Marketers Use Social Media?

The easy answer is “yes.”

The social media scene is the place to be for interesting and engaging consumer marketing. Do social media’s benefits translate to B2B communications? Of course. Behind every “B” is a person, and last we checked people still like interesting and engaging things. Read More

October 7th, 2014

Laura Spaulding

AAF Omaha Announces 2015 Ad Pro and Ad Rookie of the Year Winners

AAF Omaha announces the winners for Ad Pro and Ad Rookie of the Year. Michael Johnson and Sarah Pieper will be recognized and awarded for their respective nominations at AAF Omaha’s BOOM! Roasted Awards Dinner on November 6 at 6:00 pm. The event will also feature the Roast of Mark Carpenter, Partner/Vice President of Creative Strategy & Production Services at SKAR Advertising. Carpenter is an AAF Omaha board member and currently serves as AAF Omaha’s Nebraska ADDYs co-chair. The Boom! Roasted Award Dinner will be held at the Pizza Shoppe Collective in Benson. Read More

October 1st, 2014

Laura Spaulding

Bozell Commercials Became a National Phenomenon 40 Years Ago

Award-winning Campaign Remembered

More than four decades have passed since C.W. McCall first pulled his 18-wheeler into the Old Home Filler-Up an’ Keep-on-a-Truckin’ Café, but Bill Fries recalls the story behind the award-winning campaign as though it happened yesterday.

As senior vice-president and creative director at Bozell & Jacobs, which later became Bozell, Fries was the driving force behind the acclaimed TV commercials that in June of 1974 were voted the best advertising campaign in the nation by an international panel of judges for the Clio Awards. Now living in Ouray, Colorado, Fries was writer, creative director, voice talent and producer of the Old Home commercials, which became a phenomenon during the mid-1970s.
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August 13th, 2014

dmeyler

Facebook Contests

Facebook has decided to change an important rule around brand-sponsored contests. Changing rules is not surprising since Facebook is consistently evolving. However, there are implications to how success and failure of contests may have been measured in the past.

Up to this point, contests have been a great opportunity to gain Facebook “Likes.” Often times, one of the rules to enter a contest was to first “Like” the brand page. First “Liking” has not been required, but if trying to gain an audience, this was one tactic to capture potentially interested people for your message. Read More

August 6th, 2014

dmeyler

Yelp Party

I tweet, Facebook, and blog about restaurants on a regular basis, but I don’t Yelp. I’m not sure why other than the fact that I don’t really use Yelp to help me find places to visit. The few times I have used it have been disappointing, probably because I am very picky.  Translation: I’m vegan and in the past the network has not been as helpful for my goals.

A couple weeks ago I was at one of my favorite local restaurants and the owner said his vegan cake would be at the Yelp party in a few days. Yelp party? What’s that? He gave me a flyer and explained that several local restaurants would be there and all were asked to have vegan options for guests. In addition, the event was an opportunity to help raise money for a local nonprofit that I like. I was in! Read More

July 30th, 2014

Robin Donovan

Please Don’t Ask Us to Promote Your Wrinkle Products!

There are millions of dollars worth of wrinkle reducing products out there. And there are millions of dollars working to promote them.

In order to conduct my own very scientific experiment on various wrinkle reducing products, I first had to search for folks with wrinkles (denial is really a remarkable thing – isn’t it?). Read More

July 21st, 2014

dmeyler

Uber Ice Cream

Last Friday, Uber, a ride-sharing program delivered through a mobile application, offered something out of the ordinary, ice cream. UberIceCream was available in 144 cities (38 countries on 6 continents) and allowed Uber users to request ice cream to be delivered to them. All costs are paid through the mobile app that users set up ahead of time, so there is no worry about how to pay.

Uber, and its fuzzy pink mustached competitor Lyft, has not been available in Omaha long. And, like in other cities, there has been some controversy that is not yet fully resolved. I have happily used both services. But, on Friday I wanted to have ice cream delivered and be part of a global event. Read More

July 16th, 2014

dmeyler

Smartphone Culture Shift

I can’t stop thinking about this article. A NYC restaurant wanted to understand more about why recent customer reviews included long wait times for service and food, so they watched video footage from today compared to 10 years ago. The incredible answer has nothing to do with the restaurant. The “wait” times are due to a dramatic shift in smartphone culture. As guests focus more on their phones, their time to decide what to order, when they begin eating, time to pay, etc., changes dramatically. Adding almost an additional hour to visits. But the restaurant has maintained delivery times for service and food. Read More