Latest

April 22nd, 2016

Laura Spaulding

Bozell Wins Fifteen American Marketing Association Omaha Pinnacle Awards

Creative marketing communications firm Bozell received fifteen industry awards at the 2016 American Marketing Association (AMA) Omaha Pinnacle Awards on Thursday. Read More

March 23rd, 2016

Laura Spaulding

Bozell Wins Best of Show in Service Industry Advertising Awards

Creative marketing communications firm Bozell received multiple Service Industry Advertising Awards including a Best of Show award for their work on First National Bank’s Unforgettable Firsts Integrated Campaign. Read More

March 22nd, 2016

Kim Mickelsen

It’s the same, but different.

Traditional definitions of what it means to watch TV are changing. And changing rapidly. Today subscription video-on-demand (SVOD) services are nearing majority penetration of US households, and nearly two-thirds of global respondents in a recent Nielsen study say they watch some form of video-on-demand programming (long- and short-form content). Read More

March 21st, 2016

jbrowe

B2B TV? Screening the potential…

Magazines were always a big deal to me when I was a kid.  First was Highlights with the hidden picture games and stories.  Eventually Teen, then Seventeen came along.  I felt excited anticipation when the new issue of my favorite magazine arrived in the mail. Read More

March 9th, 2016

Laura Spaulding

Bozell Announces Addition of Four Staff Members

Bozell, a full-service advertising and public relations agency, announced the addition of four new employees to the account service and design departments. Read More

March 7th, 2016

Kim Mickelsen

Big News in Ad Blocking

Today the Interactive Advertising Bureau (IAB) released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. Read More

February 24th, 2016

Kim Mickelsen

Likes Are Now Reactions

Today the iconic Facebook “like” button got 5 new emoji friends. Last October Facebook started testing a suite of six complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.” “Yay” didn’t make the cut. Read More

February 22nd, 2016

Laura Spaulding

Bozell Wins Multiple Awards at American Advertising Awards-Nebraska

Creative marketing firm Bozell received several industry awards at the 2016 American Advertising Awards-Nebraska Banquet, which took place on Saturday, Feb. 20, at the Scottish Rite Masonic Center in Omaha. Read More

February 12th, 2016

Kim Mickelsen

What not to do

This. Is. Dumb. And it’s things like this that give QR codes such a bad rap. They can be very useful if used appropriately. But to stick a giant one on the back of some truck is just plain dumb. Read More

February 8th, 2016

Robin Donovan

What’s A Super Bowl Without Boring Ads?

I’m reading a lot of articles about how the advertisers in the Super Bowl were boring and the ads were weird or boring. These commentaries seem to presuppose that if all the boring ads and companies were not in the way, there would have been brilliance. Does that seem likely? Read More