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October 13th, 2017

Mike Gilloon

Integrity in a Digital World

As digital ad dollars have grown in the past decade, so has the presence of digital ad fraud. Long before digital advertising existed, agencies have been fighting for free publicity. This week, a New York media agency combined those two themes and announced a “Digital Integrity Director.”

Interesting name: Digital Integrity Director. Someone to make sure clients don’t pay for impressions that don’t exist. Someone to make sure clients do not spend money on ads that cannot be seen. Someone to appear in a new business pitch to soothe legitimate concerns about digital ads.

Sounds like a nice name, right? Sure. Orwell would applaud the effort.

If job titles solved problems, Congress would have hired its own Director of Integrity long before the Internet was around. The fact is, ad fraud occurs when agencies pay more attention to spending a client’s money than researching where that money goes. It happens when agencies spend money with vendors.

At Bozell, we don’t work with vendors. We work with partners. We have no interest making deals with publishers we don’t know and technology we don’t trust. Our media team is dedicated to getting to know these partners and their products. We ask questions. We find answers. We verify results.

That’s our job. We don’t hire “Directors of Honesty” and “Coordinators of Truthfulness.” We hire people. We hire media directors and account executives and project managers who meet our standards.

Our success relies on upholding the reputation that Leo Bozell and Morris Jacobs began to build nearly 100 years ago. That reputation is based on doing what’s right for our clients. Their money is our money. And their success is our success.

It’s a simple reputation. But it wasn’t founded on a job title.

October 11th, 2017

bozell

Innovation – How to Do It (Part 2)

This is the fourth post in the 10-part series on innovation, provided by Dr. Michael Murray.Earlier posts addressed questions of “what” innovation is and “who” the innovators are. This month’s piece continues to address the “how” of innovation. Read More

September 22nd, 2017

Bailey Williams

Entry-Level Hire? Don’t Dress Like It.

Knowing and flawlessly executing all the dress codes of American society could easily be a part-time job: smart dress, casual dress, black tie, cocktail attire, tech casual, business formal, business professional … would you like me to continue? Read More

September 21st, 2017

Jordan Bath

There’s No ‘I’ In Team

In the world of social media, collaboration is key.You can’t start or scale a social program without the dedicated support and expertise of your fellow social collaborators, including agency partners and clients.

Read More

September 19th, 2017

Laura Spaulding

Bozell Announces Two Senior-Level Promotions and Five New Hires

Bozell, a full-service advertising and public relations agency, announces the promotions of Alex Maltese and Justin Henriksen to senior-level positions and the addition of five new employees Read More

September 13th, 2017

mmurray

Innovation – How To Do It (Part 1)

This is the third post in the 10-part series on innovation, provided by Dr. Michael Murray. Earlier posts addressed questions of “what” innovation is and “who” the innovators are. This month’s piece begins to address the “how” of innovation. Read More

September 11th, 2017

Robin Donovan

Dear Facebook…

Dear Facebook:

I can understand why you would back your audience reach claims to the hilt. You are selling audience reach and if there’s doubt as to your accuracy and methodology, that’s a problem for your bottom line. You need credibility or your product loses its value. Read More

August 28th, 2017

Laura Spaulding

Summer Fridays

There was nothing happier than summer vacation when you were a kid. Except Summer Fridays as an adult. Read More

August 22nd, 2017

Robin Donovan

Older Women and Beauty

A recent article by Michelle Smith addressed “tracing our attitudes to older women and beauty.” She cited examples on a rambling path through both praise and derision, and therein lies the problem. Read More

August 14th, 2017

Nathan Anderson

Mastering WordPress Post Queries with Nathan

Nathan Anderson, our Digital Creative Director, took part in a recent presentation about WordPress development at a WP Omaha meetup. Read More