Creating True and Lasting Value
Successful businesses know that brand loyalty and advocacy are dependent on a strong connection between what is “marketed” and the actual experiences of customers, end-users and even employees. They recognize that “marketing” begins long before an ad campaign, website or sales piece is created – it is integrated into every aspect of the business.
To create true and lasting value, you have to understand the “big picture” – the strategic direction, marketplace, consumer, employees and other constituencies, business model, sales process, customer touch points, quality standards and variance, pricing and delivery systems.
At Bozell, we don’t undertake a project until we understand how the outcome will affect the big picture. We live by this top-down approach. Study. Dig. Ask. Investigate. Observe. Examine. Collaborate. Facilitate. Challenge. Analyze. Test. Think.