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tag: P&G

March 3rd, 2017

Mike Gilloon

What’s wrong with a little risk?

Marc Pritchard is upset. When P&G’s Chief Brand Officer took a closer look at the deals his company had been making with digital publishers, he was not pleased with the inefficiencies he found. Read More

February 11th, 2010

bozell

Wal-Mart & Procter & Gamble really take the cake on this one

Did you know that marketers are now going as far as to actually create Television shows just so they can feature/”pimp” their products.  Marketers will do anything to stay one step ahead in this increasingly competitive environment, but at what cost? Read More