February 1st, 2022
There are plenty of small business owners who know the pain of shutting down a brick and mortar due to high costs. But, if you’re Sarah Spitsen, founder and chief candle lady at Feya Co., you start a new company the very next day with a newfound mission: to do business “the right way.” In this episode of Marketing Then & Now, our special guest Sarah shares her journey from defeat to success. She talks us through how putting quality products over profit and letting your mission guide everything you do can create a loyal community of customers and lead to a prosperous brand. Read More
November 10th, 2021
November 4th, 2021
Creating content has been a topic of discussion in marketing for years now but how exactly has it changed over time? Why is storytelling still so important? How do you draw in a consumer and get them to continue reading? How do you measure success? On this episode of Marketing Then & Now, all of these questions (and more) are answered by our resident podcast interviewer and manager of content, Jim Minge. We’ve flipped the script and put him in the hot seat this time around in order to truly get to the bottom of content in today’s market. Read More
September 9th, 2021
The Dos and Don’ts of Social Media for September 11th
The anniversary of 9/11 is weighing particularly heavy this year with the recent upheaval in Afghanistan and continued disheartening COVID developments. Whether you’re a Gen Z who was born after the Twin Tower attacks or a seasoned business owner who can recount where you were that day, you might be asking: “Should we post?” Read More
April 15th, 2021
One of the biggest annoyances as a CPG marketer is to visit one of your ecommerce product listings and see the wrong product image, usually an outdated label or old packaging, or poorly written product descriptions. Then you have to take on the impossible feat of trying to figure out who you contact to get the content corrected. This frustration is further amplified when you have a portfolio of 50+ SKUs to manage. Read More
February 25th, 2021
Two months into this new year, marketing can still feel too much like a round of Russian roulette. The Capitol riots and, more recently, the implications of February’s polar vortex added to an already exasperated nation dealing with sickness, joblessness, and unprecedented social isolation. It’s no wonder some brands continue to pull back on advertising. They’re struggling to know what to say and how to say it. Read More
November 30th, 2020
Play our 2020 Marketing Trends Bingo game and see how many of this year’s major trends you or your agency used in your marketing strategies.
Trend #1: Socially Distanced Logos
To encourage people to follow the new practice of social distancing during the early months of the pandemic, Coke spaced out its iconic logo in one of their billboards in Times Square. Several other companies followed suit. Read More
October 28th, 2020
After nearly seven months in a pandemic, consumer behaviors have definitely changed. And in this episode of Marketing Then & Now, Lauren Hartung talks to us about what that means for marketers. She discusses the importance of shifting from reactionary mode to planning mode and how using your marketing dollars to better understand your customer is more important now than ever before. Join us for some great insights into what you can and should be doing in order to stay relevant in the eyes of the new consumer. Read More
October 9th, 2020
“Nine times out of ten, it’s not a crisis.” That’s what I often told myself when I worked for a governor. The mantra was one of the things that helped me keep my cool when the pressure mounted from large volumes of letters, emails, calls, and social media comments from constituents and reporters.
Eight hundred emails from constituents on Syrian refugees?
The response can wait until the Department of Social Services weighs in.
Reporters camped outside demanding an answer on the transgender bathroom bill? Read More
September 30th, 2020
From Napoleon’s sideways hat to Nike’s “Don’t Do It” campaign, this episode of Marketing Then & Now takes a deep dive into the vast world of branding. Join us as Creative Director Tim Young shares a quick lesson on the importance of a brand’s logo, as well as some valuable insights on how to best approach branding and how to let it be your north star during these rocky and emotional times. He even dishes on some of his favorite campaigns of all time, Read More