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Brand Management

September 5th, 2019

credinger

Getting Far with Meet The Pros

Meet the Pros is a 57-year-old advertising conference for
college students and is presented by the American Advertising Federation Omaha (AAF Omaha). This year, our summer intern team, including yours truly (I’m the one in pink ^), was tasked with creating a theme, look, social media plan and website for the 2020 conference. Read More

August 23rd, 2019

kjohnson

But was it enough, Sephora?

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

July 18th, 2019

Danny Wikowsky

The Branding of Stranger Things

I recently had the opportunity to binge-watch Season 3 of Stranger Things on Netflix and spoiler alert – it doesn’t disappoint. (Note: I will keep this spoiler-free in case you haven’t had the chance to get through the full season yet.) But I would like to discuss the branding and product placement that was rampant throughout the show. Read More

July 12th, 2019

bozell

Diet Woke or Nope?

At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions. Read More

July 3rd, 2019

credinger

Brands Are Winning Big Because Kids Are Shopping Small

When I was a kid, I used to love playing grocery store. My siblings and I would tape up old cereal boxes, wash out Tide bottles and anxiously wait until an egg carton was empty so we could collect it. Now, as a 20-year-old intern and a big sister of three little girls under the age of 10, I get to see a whole new generation of children get hooked on playing grocery store. Only this time, Read More

June 20th, 2019

Kelsey Pritchard

Forget Spin. PR is About Doing the Right Thing.

I don’t remember how we got word of the deaf advocacy protest. A staffer may have seen it on social media or the Department of Human Services might have given us a heads up. Either way, when it came across my desk, I have to admit, I was not exactly enthused. Read More

June 5th, 2019

Robin Donovan

Topsy Turvey World or Conscious Capitalism

Last week I attended the Do More Good Conference in Lincoln, NE. Rand Stagen, the co-founder of Conscious Capitalism, was one of the speakers.

As I understand it, put simply, the world and its people used to be governed by religion and thereby compelled to “do good.” Business was kind of a bad seed – it was Capitalism. A dog-eat-dog mindset was encouraged. Read More

February 6th, 2019

rweber

Pinteresting Strategies for Food Brands

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More

December 6th, 2018

rweber

Think Outside the Influencer Box

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

November 14th, 2018

Robin Donovan

When Can Your Brand Save Your Company?

 
We hear about brand all the time, and some folks are convinced that it is nothing more than an opportunity for the marketing community to spend your money on expensive media. It’s true that garnering and maintaining brand awareness is no cheap proposition, but in reality, brand is a whole lot more than a money pit. Brand can actually save your company. Read More