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Brand Management

September 9th, 2021

Kelsey Pritchard

Should Your Brand Post on 9/11?

The Dos and Don’ts of Social Media for September 11th

The anniversary of 9/11 is weighing particularly heavy this year with the recent upheaval in Afghanistan and continued disheartening COVID developments. Whether you’re a Gen Z who was born after the Twin Tower attacks or a seasoned business owner who can recount where you were that day, you might be asking: “Should we post?” Read More

April 15th, 2021

lhartung

Consistent Digital Product Content Everywhere. Always.

One of the biggest annoyances as a CPG marketer is to visit one of your ecommerce product listings and see the wrong product image, usually an outdated label or old packaging, or poorly written product descriptions. Then you have to take on the impossible feat of trying to figure out who you contact to get the content corrected. This frustration is further amplified when you have a portfolio of 50+ SKUs to manage. Read More

February 25th, 2021

Kelsey Pritchard

Bozell’s 360 Listening Minimizes 2021’s Marketing Question Marks

Two months into this new year, marketing can still feel too much like a round of Russian roulette. The Capitol riots and, more recently, the implications of February’s polar vortex added to an already exasperated nation dealing with sickness, joblessness, and unprecedented social isolation. It’s no wonder some brands continue to pull back on advertising. They’re struggling to know what to say and how to say it. Read More

November 30th, 2020

dprice

2020 Marketing Trends Bingo

Play our 2020 Marketing Trends Bingo game and see how many of this year’s major trends you or your agency used in your marketing strategies.

Trend #1: Socially Distanced Logos

To encourage people to follow the new practice of social distancing during the early months of the pandemic, Coke spaced out its iconic logo in one of their billboards in Times Square. Several other companies followed suit. Read More

October 28th, 2020

bozell

Episode 8: Adjusting Your Marketing for The New Consumer

After nearly seven months in a pandemic, consumer behaviors have definitely changed. And in this episode of Marketing Then & Now, Lauren Hartung talks to us about what that means for marketers. She discusses the importance of shifting from reactionary mode to planning mode and how using your marketing dollars to better understand your customer is more important now than ever before. Join us for some great insights into what you can and should be doing in order to stay relevant in the eyes of the new consumer.   Read More

October 9th, 2020

Kelsey Pritchard

How Brands Can be Ready in an Age When Crisis is the Norm

“Nine times out of ten, it’s not a crisis.” That’s what I often told myself when I worked for a governor. The mantra was one of the things that helped me keep my cool when the pressure mounted from large volumes of letters, emails, calls, and social media comments from constituents and reporters.

Eight hundred emails from constituents on Syrian refugees?

The response can wait until the Department of Social Services weighs in.

Reporters camped outside demanding an answer on the transgender bathroom bill? Read More

September 30th, 2020

bozell

Episode 7: Harnessing the Power of Branding

From Napoleon’s sideways hat to Nike’s “Don’t Do It” campaign, this episode of Marketing Then & Now takes a deep dive into the vast world of branding. Join us as Creative Director Tim Young shares a quick lesson on the importance of a brand’s logo, as well as some valuable insights on how to best approach branding and how to let it be your north star during these rocky and emotional times. He even dishes on some of his favorite campaigns of all time, Read More

August 10th, 2020

Jackie Miller

Change Starts Now

The 1960s are seen as a hinge point in American history from both those who welcomed the change and those who feared it. But that decade proved to be a tectonic shift socially, culturally and politically – tackling issues from civil rights, immigration, feminism, the Vietnam War and environmentalism.

Similar to the 60s, as we ushered in 2020, we began seeing fundamental shifts and a call to arms on many fronts. From sustainability, gun control, feminism (#MeToo), Read More

July 27th, 2020

lhartung

Not All Flour is The Same

King Arthur Flour recently showed up on AdAge’s list of “America’s Hottest Brands 2020” which highlights brands that are thriving during tough times.

This got me thinking. It’s just flour, right? Isn’t all flour the same? How brand loyal to a commodity can consumers really be? Well, after further investigation, King Arthur makes it hard for you to turn a blind eye. King Arthur has a consistent, authentic voice. One that represents its employee-owned heritage. Read More

July 6th, 2020

lhartung

Stop, Breathe and Consider the Future

Most businesses found themselves in reactionary mode amid the pandemic – we need to increase production, update our digital capabilities, start advertising about how we’re here for you and our contactless options … the list goes on and on. Chances are, you’re still in reactionary mode or just trying to catch up on all the projects that were put on the backburner. But, what if, instead of trying to catch up you took a moment to stop and think about the future. Read More