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Digital

June 12th, 2019

mganley

Cancel Culture: What it Means for Influencers and Brands

If you’re an avid watcher of YouTube, like myself, you probably noticed yet another YouTube “scandal” a couple of weeks ago. A classic tale of he said, she said. For one YouTuber in the beauty community, this resulted in a few million subscribers lost, unfollows from close friends, a few nasty tweets, and an overall rough week. Read More

February 26th, 2019

sgalusha

A Blog is a Blog is a Blog … or is it?

The short answer:

This is a blog post, not a blog. Blogs are a collection of
blog posts, which can be any length. Even three sentences.

The long answer:

There seem to be a big misconception regarding blogs, one which I try and correct at every given chance. A blog is an online diary or publication. While writing this piece, I know that it will be posted to Bozell’s blog. This piece, however, isn’t a blog, Read More

January 10th, 2019

sgalusha

Esports – What is it, and why should you care?

Esports, an entertainment sector on the rise, is the competitive scene of video games. Compared to traditional sports, you don’t need to attain a specific physique or attend a high-profile university to get scouted for playing professionally. You just need proficiency at playing a video game.
With esports gaining in popularity, so too has the viewership. In August 2018, a global survey asked respondents, “How much of your online video viewing time is spent watching sports?” Read More

January 8th, 2019

Jenna Baird

The Evolution of Digital Learning

It’s no secret that technology has made huge advancements in the last decade. And those  advancements have moved into the educational landscape with the exploration of technologies for student usage.
Inventions such as the Microsoft HoloLens have allowed students at Washington University in St. Louis and Hamilton College in Clinton, NY, to see crystal structures and anatomic make-ups in hologram form. Read More

January 2nd, 2019

Kathy Blobaum

Disruption in the Grocery Landscape

Traditional grocers have been losing market share to alternative formats for some time now, but with the rise of Amazon and their purchase of Whole Foods, the rate of change continues to accelerate. Walmart is also investing heavily in e-commerce and the retail giant is intent on competing with Amazon for the top spot in online grocery market share. Increasingly, consumers are gaining confidence in ordering groceries online. According to the Food Marketing Institute study conducted by Nielsen, Read More

September 4th, 2018

rweber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

June 12th, 2018

leah-lonowski

The Internet of Monkeys is B-a-n-a-n-a-s

The internet can create an illusion of interconnectedness. Similar interests (music, sports, pop culture, etc.) connect people. That’s not new news. These connections take a part in shaping our society by creating, merging and shifting subcultures. Since the introduction of the internet and social media, it has become much easier to zone in with those similar to us. Which is fine, to a degree, but it presents this new opportunity to shut out the rest. Read More

August 14th, 2017

Mastering WordPress Post Queries with Nathan

Nathan Anderson, our Digital Creative Director, took part in a recent presentation about WordPress development at a WP Omaha meetup. Read More

April 21st, 2015

It’s all about the widening mobile gap

The term “Mobilegeddon”  has being bandied around the last few days by the media to characterize the change Google is implementing today relative to mobile search results.
While Google’s algorithm change will certainly impact many companies that don’t have mobile-ready sites, it’s a logical move. And one Google has been pushing for the last two years. In reality, we’ve ALL been talking about the impact of mobile and this change may be the push needed to make sites more usable for consumers. Read More

April 21st, 2014

Eternal Beta, Episode 12 – Snapchat

In this Episode, Scott & Scott talk about Snapchat. They discuss how the social network works and how companies are using it for marketing. Read More