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Advertising

January 29th, 2021

Laura Spaulding

Bozell Takes Home Nine Awards at 2021 PRSA Paper Anvils

Nebraska PRSA bestowed Bozell with nine awards during the virtual Paper Anvil ceremony on Thursday afternoon. The creative marketing and PR agency took home three awards of excellence and six awards of merit, earning the highest scores in the marketing consumer services and website categories.

Awards of merit are given for work that meets set goals, whereas awards of excellence are reserved for projects that achieve superior results. Read More

January 22nd, 2021

kbrennan

How to Stay Creative in 2021

Let’s face it. Creativity has taken a bit of a hit ever since the pandemic started. Working from home, virtual brainstorms – it all takes its toll on our artistic minds and spirits. But with a new year comes the chance for a new start. So I’ve asked members of our creative team at Bozell to share with me how they reignite their creative flames. And here’s what they had to say. Read More

December 2nd, 2020

bozell

Episode 9: Add Some Animation to Your Advertising

Animation opens up the possibilities for marketers in terms of promoting a product, explaining a service or even just engaging a consumer. And in this episode of Marketing Then & Now, on-staff animator, Kyle Theobald, explains just how powerful and versatile animation can be. From GIFs to white-board animation to 3D, it allows you to send a shoe to the moon, bring a 2D square to life, or simply give the world a video comprised entirely of “rear ends just tootin’ on things.” … Read More

November 30th, 2020

dprice

2020 Marketing Trends Bingo

Play our 2020 Marketing Trends Bingo game and see how many of this year’s major trends you or your agency used in your marketing strategies.

Trend #1: Socially Distanced Logos

To encourage people to follow the new practice of social distancing during the early months of the pandemic, Coke spaced out its iconic logo in one of their billboards in Times Square. Several other companies followed suit. Read More

September 22nd, 2020

jkruntorad

You Should Be Utilizing ABM in Your Marketing Strategy

© foundr.com

Picture a marketing funnel. The process goes from attracting to nurturing and then converting your collected leads.

But what if you flipped that funnel on its head? First, identifying leads that have a higher interest – and a higher likelihood of closing on your product – and then sharing engaging and personal information that applies to their need(s). This is account-based marketing (ABM). Read More

July 27th, 2020

lhartung

Not All Flour is The Same

King Arthur Flour recently showed up on AdAge’s list of “America’s Hottest Brands 2020” which highlights brands that are thriving during tough times.

This got me thinking. It’s just flour, right? Isn’t all flour the same? How brand loyal to a commodity can consumers really be? Well, after further investigation, King Arthur makes it hard for you to turn a blind eye. King Arthur has a consistent, authentic voice. One that represents its employee-owned heritage. Read More

July 23rd, 2020

Kelsey Pritchard

Launching a Podcast: Why Promotion is Almost as Crucial as Content

Now might be the time to launch that podcast you’ve been daydreaming about. After taking a sharp nosedive in March and April thanks to COVID-19, podcast growth appears to be on the rise. While many are still working from home and practicing some social distancing, the fact that more people are hopping in their cars now has increased downloads and subscribers. Plus, there are all those new listeners who tuned in to podcasts for the first time when the pandemic began and they had more downtime. Read More

June 26th, 2020

hmccain

Welcome to the Gen Z Era

Sorry, millennials, your reign is over. Alas, it was short-lived, and we’ll always remember you for your avocado toast, but a new generation stepped up to the plate: Generation Z. Gen Z, born between 1995 and 2015, grew up in the Internet age. They think mail has always been digital and video chats were second nature to them even before COVID-19. They are confident, empathetic, diverse, independent and adaptable. And, even though many of them may only be kids, Read More

June 18th, 2020

bozell

Episode 4: Why Advertising is Less Effective if Your UI/UX is Not on Point

Ever wonder why your ads are not converting as much as you’d like? Or why your visitors are not staying on your website for very long? In this episode, senior UI/UX designer Justin Henriksen explains why it doesn’t matter how great your advertising is if you’re not thinking through the UI and UX on the other side of the ad. He helps us understand the difference between the two, as well as how both should work together to create a “holistic customer journey” that will support your business objectives and keep your customers happy. Read More

May 21st, 2020

Robin Donovan

Everyone Wants to Help Small Businesses Through COVID-19

But Who Really Means It and Who’s Just Masking a Lame Attempt to Get Our Money?

That’s a huge new thing. I get numerous emails every day from companies claiming to be experts that want to help us through this pandemic – but who really means it?

Many do. My bank and law firm, and even my CPA firm send me critical information on what grants and loans are available and what rules are in place, Read More