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Advertising

February 8th, 2019

Robin Donovan

Timid Women, DOVE Chocolate says “No chocolate for you!”

I have seen DOVE Chocolates’s new commercial, which implies that three guys are buying gifts at the same time and place for the same woman. The spot then cuts to said woman eating DOVE Chocolate. What I did not comprehend was that this is DOVE’s way of celebrating “bold” women.
As a woman who some have accused of being bold, this in no way represents my definition of how a bold woman would or should behave. Read More

February 1st, 2019

David Moore

The Advertising Subpar Bowl

Has Super Bowl advertising jumped the shark?
As way of explanation, here’s the definition of “Jump the shark”:
“Jumping the shark is the moment when something that was once popular no longer warrants the attention it previously received, particularly when attempts at publicity only serve to highlight its irrelevance… reaching a point at which far-fetched events are included merely for the sake of novelty, indicative of a decline in quality.”
Sounds an awful lot like the current state of Super Bowl advertising. Read More

January 2nd, 2019

Kathy Blobaum

Disruption in the Grocery Landscape

Traditional grocers have been losing market share to alternative formats for some time now, but with the rise of Amazon and their purchase of Whole Foods, the rate of change continues to accelerate. Walmart is also investing heavily in e-commerce and the retail giant is intent on competing with Amazon for the top spot in online grocery market share. Increasingly, consumers are gaining confidence in ordering groceries online. According to the Food Marketing Institute study conducted by Nielsen, Read More

December 19th, 2018

Kerrey Lubbe

DISH Network with the Win!

I’ll admit, I’m still one of those people who watches live television and watches the commercials. (I like to stay up on what advertisers are doing.) And I have to say, I was pleasantly surprised by how much I enjoyed the new Dish Network TV “Road Trip” commercial where three men discuss an unfortunate purchase of an old and questionable RV. It was really funny. I even found myself rewinding the DVR to watch it again. Read More

December 11th, 2018

Robin Donovan

Texting Your Holiday Greeting – While Driving

With the holidays in full swing, a great deal of focus is being placed on the time crunch we’re all feeling and how that makes us take dangerous short cuts. Texting while driving is, arguably, one of the most dangerous.
A recent article focusing on Travelers’ new safe-driving campaign reminds us that there is already a plethora of videos and photos showing horrific accidents. Read More

December 6th, 2018

Rebecca Weber

Think Outside the Influencer Box

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

November 21st, 2018

Danny Wikowsky

The Wide World of Sports … Marketing

There are many avenues that companies and marketers utilize to maximize their reach. For large corporations all the way down to small, local businesses, sports have proven to be a great marketing tool. During sporting events like the Super Bowl, World Series or March Madness, you see big corporations spending their advertising dollars on commercial spots, trying to capitalize on the number of eyeballs that are watching. On the flip side, small businesses sponsor local sports, Read More

August 22nd, 2018

David Moore

I guess, if you’re gonna Twitter …

For better or worse, Twitter is still a thing. I’ve been a user since early 2008. Since then, it’s where I’ve learned about breaking news (Michael Jackson’s demise),  local matters (traffic issues and weather alerts) and, of course, my favorite topic, advertising.
A few recommendations on worthwhile advertising Twitter accounts to follow: Read More

July 19th, 2018

Kerrey Lubbe

Preparing You for The Agency World

Whether you’ve just entered the advertising game or you’re hoping/planning on it, here are a few pieces of advice I personally think you should know before you commit your entire career.
You need to be resilient.
Man, oh man, is this industry a rollercoaster of amazing, kick-ass highs and gut-punching, hand-me-the-bottle lows. Read More

June 25th, 2018

Robin Donovan

Snickers: Don’t Push It.

This Snickers campaign does grab attention, but let’s not push it. The first several iterations brought a universally known point to the fore: people get crabby when they’re hungry. We all know it and the TV spots did their job. They highlighted the fact in a most amusing way – by portraying the hungry person as a celebrity known for their crankiness, until they take a bite of their Snickers bar. Now they’re extending the campaign. Read More