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Public Relations

August 27th, 2018

John Melingagio

Is the Urban Meyer Incident Descriptive of a State of Declining Organizational Culture?

THE Ohio State University – Urban Meyer – News Conference Provides Few Examples of Strong Public Relations Practices
As a football and athletics fan, I understand the reason why the Ohio State University Aug. 22 news conference suspending Urban Meyer was scripted in this manner. Read More

February 13th, 2018

Rebecca Weber

Shopping for Social Snake Oil

“When you have a lot of followers but not a lot of engagement, it looks weird. Instead of a good first impression, you are starting the business relationship communicating that you can’t attract a real following, so you’ve bought fakes to boost your social status.” – Oliver Talamayan via Forbes  Read More

February 12th, 2018

Kayla Eggenberg

Sprout Sessions Recap: Social Influencers Are Here to Stay

The world of social is constantly changing and evolving. To keep up with all the latest news and trends, social media coordinators and managers need to stay on their toes. For Bozell, that’s where Sprout Social comes in. As the ultimate social management tool, this nifty software allows for time-effective coordination of social platforms for all clients – including monitoring, reporting, engaging and strategy-building. Read More

December 7th, 2017

Laura Spaulding

Bozell Takes Home Best of Show, 15 PRSA Paper Anvils

Creative marketing and public relations firm Bozell received Best of Show for work on Sioux Honey Association Co-op’s Share a Little Sweetness Tour at the 2017 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala. Read More

October 18th, 2016

Detroit Doctor Dissed by Delta, Google’s Mobile-Only Search Index … and Miranda Sings?

Need to find better ways to repurpose your content? Not exactly sure what Blockchain is?  Read More

August 5th, 2016

Thinking about posting about the Olympics? Think again.

With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right. Read More

March 14th, 2012

Will SXSW Hottest Trends Live Outside SXSW?

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

June 16th, 2011

It’s Finally Here

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

March 18th, 2011

Kim Mickelsen

AP Stylebook Kicks The Hyphen to the Curb

Last year AP Stylebook changed “Web site” to “website”. And now they’ve finally dumped the hyphen in email.

Even before the switch, many companies neglected to include the hyphen. I know we’ve been using the non-hyphenated version for a long time, but continually had to tell our proof readers to stop trying to correct it to match the AP Stylebook.
Cellphone and smartphone as one word instead of two are also being adopted as new Associated Press style guidelines. Read More