Public Relations

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions. Read More

I don’t remember how we got word of the deaf advocacy protest. A staffer may have seen it on social media or the Department of Human Services might have given us a heads up. Either way, when it came across my desk, I have to admit, I was not exactly enthused. Read More

THE Ohio State University – Urban Meyer – News Conference Provides Few Examples of Strong Public Relations Practices
As a football and athletics fan, I understand the reason why the Ohio State University Aug. 22 news conference suspending Urban Meyer was scripted in this manner. Read More

“When you have a lot of followers but not a lot of engagement, it looks weird. Instead of a good first impression, you are starting the business relationship communicating that you can’t attract a real following, so you’ve bought fakes to boost your social status.” – Oliver Talamayan via Forbes  Read More

The world of social is constantly changing and evolving. To keep up with all the latest news and trends, social media coordinators and managers need to stay on their toes. For Bozell, that’s where Sprout Social comes in. As the ultimate social management tool, this nifty software allows for time-effective coordination of social platforms for all clients – including monitoring, reporting, engaging and strategy-building. Read More

Creative marketing and public relations firm Bozell received Best of Show for work on Sioux Honey Association Co-op’s Share a Little Sweetness Tour at the 2017 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala. Read More

Need to find better ways to repurpose your content? Not exactly sure what Blockchain is?  Read More

With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right. Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.