July 23rd, 2021
How To Write A Press Release Worth Reading (And Why They’re Still Worth Writing)
So you want to write a press release. Or maybe you don’t, but your boss thinks it’s a good idea. No matter. Whether you’re announcing a new hire, sharing the news of a donation, or weighing in on an industry-related development, you’ve come to the right place.
Here’s all you need to know (and probably more than you wanted to know) about press releases. Read More
January 29th, 2021
Bozell Takes Home Nine Awards at 2021 PRSA Paper Anvils
Nebraska PRSA bestowed Bozell with nine awards during the virtual Paper Anvil ceremony on Thursday afternoon. The creative marketing and PR agency took home three awards of excellence and six awards of merit, earning the highest scores in the marketing consumer services and website categories.
Awards of merit are given for work that meets set goals, whereas awards of excellence are reserved for projects that achieve superior results. Read More
January 6th, 2021
Seven PR & Social Media Predictions for 2021
If you’re looking for a good laugh, type “Jan. 1, 2020 headlines” into your search engine. Some of my favorites are “the most anticipated buildings set to shape the world in 2020” from CNN, “the bull market is charging into 2020” from The Wall Street Journal, and “12 things our critics are looking forward to in 2020” in The New York Times’ Arts section.
This time last year we were all blissfully ignorant of what was to come – marketers included. Read More
October 9th, 2020
How Brands Can be Ready in an Age When Crisis is the Norm
“Nine times out of ten, it’s not a crisis.” That’s what I often told myself when I worked for a governor. The mantra was one of the things that helped me keep my cool when the pressure mounted from large volumes of letters, emails, calls, and social media comments from constituents and reporters.
Eight hundred emails from constituents on Syrian refugees?
The response can wait until the Department of Social Services weighs in.
Reporters camped outside demanding an answer on the transgender bathroom bill? Read More
July 28th, 2020
Episode 5: Social Media and PR Insights for the COVID-era
All it takes is a pandemic to identify which companies have smart, nimble PR and social teams in place. As Kelsey Pritchard, Head of PR and Social, explains in this month’s episode, it’s imperative for brands to balance preparation with flexibility. Because, while it’s important to have a plan and communication objectives in place, it’s equally as important to be ready and willing to react to current events and conversations happening in the world around you. Read More
April 29th, 2020
Storytime with Bozell
Here’s why you’ll never look at blogs the same again.
What’s his story? What’s her story? What’s your story? Hey, want to hear a good story?
Of course you do. We all want to hear a good story. We have since we were children.
Oh, the Places Your Brand Will Go: Why Parents Should Read to Their Children, and Why Your Business Should Care
Here’s a fun stat: Kids who are read one short book per day enter kindergarten hearing 290,000 more words than kids whose parents didn’t read to them. Read More
March 25th, 2020
Plan V is for Virtual
How to turn your annual event and/or fundraiser into a digital success.
As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. Read More
August 23rd, 2019
But was it enough, Sephora?
It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.
As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More
July 12th, 2019
Diet Woke or Nope?
At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions. Read More
June 20th, 2019
Forget Spin. PR is About Doing the Right Thing.
I don’t remember how we got word of the deaf advocacy protest. A staffer may have seen it on social media or the Department of Human Services might have given us a heads up. Either way, when it came across my desk, I have to admit, I was not exactly enthused. Read More