All it takes is a pandemic to identify which companies have smart, nimble PR and social teams in place. As Kelsey Pritchard, Head of PR and Social, explains in this month’s episode, it’s imperative for brands to balance preparation with flexibility. Because, while it’s important to have a plan and communication objectives in place, it’s equally as important to be ready and willing to react to current events and conversations happening in the world around you. Read More

Here’s why you’ll never look at blogs the same again.

What’s his story? What’s her story? What’s your story? Hey, want to hear a good story?

Of course you do. We all want to hear a good story. We have since we were children.

Oh, the Places Your Brand Will Go: Why Parents Should Read to Their Children, and Why Your Business Should Care

Here’s a fun stat: Kids who are read one short book per day enter kindergarten hearing 290,000 more words than kids whose parents didn’t read to them. Read More

How to turn your annual event and/or fundraiser into a digital success.

As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. Read More

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions. Read More

I don’t remember how we got word of the deaf advocacy protest. A staffer may have seen it on social media or the Department of Human Services might have given us a heads up. Either way, when it came across my desk, I have to admit, I was not exactly enthused. Read More

THE Ohio State University – Urban Meyer – News Conference Provides Few Examples of Strong Public Relations Practices
As a football and athletics fan, I understand the reason why the Ohio State University Aug. 22 news conference suspending Urban Meyer was scripted in this manner. Read More

“When you have a lot of followers but not a lot of engagement, it looks weird. Instead of a good first impression, you are starting the business relationship communicating that you can’t attract a real following, so you’ve bought fakes to boost your social status.” – Oliver Talamayan via Forbes  Read More

The world of social is constantly changing and evolving. To keep up with all the latest news and trends, social media coordinators and managers need to stay on their toes. For Bozell, that’s where Sprout Social comes in. As the ultimate social management tool, this nifty software allows for time-effective coordination of social platforms for all clients – including monitoring, reporting, engaging and strategy-building. Read More

Creative marketing and public relations firm Bozell received Best of Show for work on Sioux Honey Association Co-op’s Share a Little Sweetness Tour at the 2017 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala. Read More