Strategy & Planning

September 4th, 2018

Rebecca Weber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

August 15th, 2016

The Milkman. Tide Pods. Old is New.

Old is new, and that’s not all when it comes to consumer marketing.
It was the Business Insider article, Procter & Gamble Launches Direct-to-Consumer Subscription Business, that got me thinking about how the paradigm of selling to consumers is shifting. Yet again. Read More

April 21st, 2015

It’s all about the widening mobile gap

The term “Mobilegeddon”  has being bandied around the last few days by the media to characterize the change Google is implementing today relative to mobile search results.
While Google’s algorithm change will certainly impact many companies that don’t have mobile-ready sites, it’s a logical move. And one Google has been pushing for the last two years. In reality, we’ve ALL been talking about the impact of mobile and this change may be the push needed to make sites more usable for consumers. Read More

August 13th, 2014

Facebook Contests

Facebook has decided to change an important rule around brand-sponsored contests. Changing rules is not surprising since Facebook is consistently evolving. However, there are implications to how success and failure of contests may have been measured in the past.
Up to this point, contests have been a great opportunity to gain Facebook “Likes.” Often times, one of the rules to enter a contest was to first “Like” the brand page. First “Liking” has not been required, Read More

August 6th, 2014

Yelp Party

I tweet, Facebook, and blog about restaurants on a regular basis, but I don’t Yelp. I’m not sure why other than the fact that I don’t really use Yelp to help me find places to visit. The few times I have used it have been disappointing, probably because I am very picky.  Translation: I’m vegan and in the past the network has not been as helpful for my goals.
A couple weeks ago I was at one of my favorite local restaurants and the owner said his vegan cake would be at the Yelp party in a few days. Read More

July 21st, 2014

Uber Ice Cream

Last Friday, Uber, a ride-sharing program delivered through a mobile application, offered something out of the ordinary, ice cream. UberIceCream was available in 144 cities (38 countries on 6 continents) and allowed Uber users to request ice cream to be delivered to them. All costs are paid through the mobile app that users set up ahead of time, so there is no worry about how to pay.
Uber, and its fuzzy pink mustached competitor Lyft, Read More

July 16th, 2014


Smartphone Culture Shift

I can’t stop thinking about this article. A NYC restaurant wanted to understand more about why recent customer reviews included long wait times for service and food, so they watched video footage from today compared to 10 years ago. The incredible answer has nothing to do with the restaurant. The “wait” times are due to a dramatic shift in smartphone culture. As guests focus more on their phones, their time to decide what to order, Read More

May 13th, 2014


Are You Healthy?

Last year a study was released that shared Americans think they are healthier than they really are. Many in the study wanted to lose as many as 25 pounds without gastric sleeve, but thought they were healthy.
When asked why this is, psychologists may point to something called illusory superiority, or the idea that lots of Americans think they are above average in many skills. People will often give themselves higher scores for positive traits and rank others lower. Read More

January 28th, 2014

Farmed And Dangerous

Chipotle is at it again. “Farmed and Dangerous” is a new web series to be aired exclusively on Hulu. The premise is that a new animal feed is made directly from petroleum, a product used in much industrial farming. The new product cuts out all the growing steps by having animals eat feed made from petroleum. “Acceptable side effects” include spontaneous combustion of the animals that eat the new feed. Oops. Check out the trailer here. Read More

January 21st, 2014


Health Marketing Message Evolves

I recently attended a webinar about how everything is now health related . The idea is that every brand and service is somehow connected with health, mental or physical. Or at least it should be. Then I saw an article that shares connecting with wellness, responsibility, and empowerment are how to reach Millennials in 2014.
Certainly 2013 had a focus on the Affordable Care Act and its impacts that are already spilling into 2014, but has this translated to a need to discuss everything in terms of health? Read More